MADNESS: I finally understand Ads

Posted on November 9, 2007. Filed under: Social networking |

I’ve been scratching my head trying to work out why Facebook’s recent announcement about the Ad delivery is soooo important. In fact for months (years?) now I’ve been wondering what the fuss about online ads is?

After all, who ever sees any of these ads?

Turns out lots of people. Probably most people.

You see, I hardly ever see ads. I don’t know whether it is IE natively or my IE7Pro add-in killing Ads, but I have never seen an Ad in Facebook, nor for that matter on many other sites.

That is until I used FireFox to do some browsing.

Here’s Facebook as I normally see it (in IE)


But here, OMG, is the same page in FireFox, complete with big ugly ad (in Red square).


I checked a few other sites and the same result – they all have ads. Who’d have thought?

Here’s in FireFox (the Ad is in the red square)


And here it is in IE (hmmm, what’s that blank space?)


I can’t believe it. I mean, how do people put up with all those annoying things?

Ads in Search Engine results I can fully understand. But annoying pop ups and blinking chunks on a page are madness.

Now, to be clear, this isn’t an IE versus FireFox post, as I’m sure FireFox has Ad blocker plug-ins as well.

Rather, this is just a post about someone who has ‘missed out’ on all that visual pollution, and can’t believe there is a whole industry surrounding it, let alone organizing big events to announce some ‘enhancement’ to it. Incredible.


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5 Responses to “MADNESS: I finally understand Ads”

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I don’t think I’ve ever run Firefox without adblock installed.



Yeah, ditto here. ABP with Firefox. I didn’t even know IE blocked ads now, too. But I agree, Craig, what’s all buzz about ads? I don’t get it either.

Awesome plugin. Thanks. Just installed ABP and all is good. Am now in blissful ignorance of ads in all browsers.

Now I am 100% convinced that a TiVo should be high on your shopping list. I haven’t watched a TV ad in 3 years! This is without a doubt the greatest household appliance I have ever bought. I could never go back to watching TV without one. Start with the FAQ and good luck!



Another good plug-infor Firefox is the NoScript one.

That blocks all Javascript from domains other than ones you specifically grant access to – as most (95%?) of ads run under Javascript this protects you from them, but it also ensures that you are protected versus malicious scripts that might want to try to hack your browser.

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